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Future Trend Of Home Building Materials Sliding Door
- May 15, 2018 -

With the development of science and technology and the progress of society, the outlook for the development of the sliding door industry for home building materials in the future can bring about unlimited business opportunities. After analysis, the following points are summarized.

According to the previous major trend, there may be a m-shaped society in China. This concept was first discovered and proposed by Japan’s strategic research expert Daisaku. In layman's terms, the class of society has only two poor and rich people, and the middle class has shrunk to a large extent. Like the letter m, it collapses from the middle. The impact of the m-shaped society on the real estate market is that the small houses facing the poor and the “luxury houses” facing the rich will be selling well. For the enterprises in the home building materials industry, they are positioned on two heads: low-end and high-end brands and companies will live more moist. Businesses and brands that are positioned at the ambiguous “middle end” will be more tired and may even close down.

The second major trend is that China will have a huge silver market. The so-called silver wire market is the market for the elderly. China has already passed the golden moment of enjoying the demographic dividend. Now that it has entered an aging society, if companies can grasp this trend as soon as possible and make appropriate preparations to develop products suitable for the elderly, they can also seize valuable opportunities in the silver market. For example, cabinet companies want R&D base cabinets to be empty at the bottom (if they can be inserted into wheelchairs for the aged), cabinets are to be cabinets in the middle (easy for the elderly to pick up), and countertops are continuous (easy to move articles for the elderly).

The third major trend is that the proportion of hardcover houses in residential buildings will increase greatly, and rough houses will become history. With the global energy shortage and advocacy of the arrival of a low-carbon economy, the country has also introduced many policies to promote hardcover housing, and rough houses will gradually fade out of sight.

The fourth major trend is that the traditional home improvement company may disappear, and instead, the manufacturing industry enters the home improvement industry and carries out the production of large industries to replace the handicraft workshops of the decoration companies. With the advancement of fine-tuned housing, “factory production of parts production and equipment construction of on-site construction” will gradually become the mainstream of home decoration, and most of the renovation work can be completed within the factory, and the scene will be standardized and quickly assembled. Traditional, non-standardized, resource-intensive and inefficient hand-workshop-style home improvement companies will be replaced and slowly fade out of the market.

The fifth trend is that the concentration of brands within the home building materials industry is highly concentrated. Like the mature IT industry and the home appliance industry, there are only a few well-known and well-known brands. At the same time, some international brand predators will penetrate the Chinese market in all directions. The current home building materials market in China is flourishing, and there are numerous mixed enterprises in each segment. There are numerous enterprises in each market segment, and the brand concentration is very low. This situation will exist for a certain period of time, but the time for reshuffling will come sooner or later. There are only a few big brands and big groups left in the industry, occupying most of the market share. The current Chinese home building materials industry, in addition to the bathroom industry, almost no international big brands competing on the same stage. This situation will be with the Chinese home building materials market standards, industry concentration, foreign brands will take the opportunity to fully enter the Chinese home building materials market, with Chinese companies cut the market cake together.

The sixth major trend is that the domestic building materials circulation industry will appear as a local crocodile, and commercial capital will overcome the channel hegemony of industrial capital and will be re-launched in the home building materials industry. China's home appliance industry is now "the United States and the Soviet Union (Gome, Suning) hegemony", Gome, Suning two major channel giants, the monopoly of the entire appliance circulation industry, other channels basically have no right to speak. At present, the crazy expansion of the Red Star Macalline and the relative stability of the actual home in the home building materials circulation industry hegemony status has been exposed, commercial capital has overcome the industrial capital has no suspense, only time.

The seventh major trend is that there will be scenes in the home building materials industry where giant pan-family companies and professional brand companies compete on the same stage. In the future, as consumers' loyalty to the brand increases and they love and favor a one-stop home solution, they span across multiple categories (the business scope may span across furniture, flooring, ceramic sanitary ware, cabinets, wardrobes, kitchen appliances, and wooden doors. Pan-home group companies, such as sliding doors, partition doors, and sliding doors, will grow into giants in the industry. With strong brand strength and comprehensive strength, they will occupy a major share of the market. Some professional companies specializing in market segments and subdivided categories will gain the trust and loyalty of market segments consumers by virtue of their differentiated products, specialized services and personalized brands, and they can compete with large enterprise groups on the same stage. Invincible.

The eighth trend is that non-store sales will become a new growth point in the industry. With the development of the Internet and science and technology, home building materials companies have opened up more online sales channels to conduct online direct sales of intangible shops. Realize the online virtual experience, video shopping, customers according to their own preferences, DIY personal products, online orders, online payment and other functions. All the purchase process and transaction process can be completed through the network. No store sales become a strong supplement to physical stores, and occupy a certain market share in the future.


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